How to Spot An Eco Skincare Brand from Greenwashing

How to Spot An Eco Skincare Brand from Greenwashing

While the natural and eco friendly skincare in beauty industry has experienced extraordinary growth, many of us are still baffled as to what we should buy and, more importantly, what we should avoid. As a growing number of consumers adopt ethical and sustainable shopping habits, there is increasing pressure on businesses to go green. Many firms have responded to this transition by developing ecologically friendly business methods, but some have misrepresented themselves — this is where greenwashing comes in. 

Understand Better About Green Washing and Why You Should be Careful About It

As a growing number of consumers adopt ethical and sustainable shopping habits, there is increasing pressure on businesses to go green. Many firms have responded to this transition by developing ecologically friendly business methods, but some have misrepresented themselves — this is where greenwashing comes in.

Greenwashing is a marketing strategy that deceives clients into believing that a company is more environmentally conscientious than it actually is. It takes advantage of the growing desire for ecologically friendly items by making claims that are intentionally deceptive, unfounded, or inflated. Greenwashing stifles genuine sustainability initiatives and makes environmentally conscious firms difficult to find in a competitive market.

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The Dishonesty of Greenwashing Beauty Product

The Dishonesty of Greenwashing Beauty Product

As a sales ploy, green-washing occurs when a product purports to be natural, eco friendly skincare, organic beauty, or ecologically conscious when it is none of those things.

This can be accomplished through product descriptions or even the company name, as well as the usage of pictures or packaging design that leads customers to assume the product is environmentally friendly.

Take example of a box of skincare with flowers or herbs on it. This would lead a consumer to believe it contains these kind of natural products at first glance…when, in many situations, it does not. The natural beauty industry is increasing in popularity, and brands are doing it because it sells. 

Greenwashing Deception in Skincare

Beauty brands, unlike organic food and beverage enterprises, are not legally required to be certified. With simply a few natural ingredients or even a drop of essential oil, a product might claim to be natural. Worse, they can contain elements that aren’t allowed in a really certified natural or organic product. Packaging can deceive us by using phrases like ‘organic,’ ‘eco,’ ‘botanic,’ ‘pure,’ and ‘natural,’ while carrying almost no substances to support those claims.

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Real Eco Friendly Skincare Pay Attention to Its Formula & Packaging

Real Eco Friendly Skincare Pay Attention to Its Formula & Packaging

Single-use plastic packaging is the most egregious offender, accounting for over half of all global plastic pollution. Pay great attention to a brand’s packaging. Is it in keeping with their image of being ecologically conscious?

The most environmentally friendly packaging is none at all, but that isn’t always possible, so seek for companies that are investing in sustainable packaging solutions and are continually looking for greener alternatives to reduce their environmental impact.

A true sustainable and green skincare will try hard to minimise all aspects of plastic from their packaging. Some brands are using refillable or recyclable bottles for their product, others are stripping the plastic down to the shipment packages. They’ll also use only plant-based ingredients on their products, without any artificial coloring, fragrance, surfactant, or preservatives. 

Being a responsible customer starts from today!