For business, fund is vital to keep everything up and running. One of the way to secure fund for business is by having investors. However, attracting investors n today’s remote business sounds more challenging. Meeting face-to-face is not a good option today. However, you still have to get investor’s interest to keep your business running.
How remote business can attract investors
Finding investors remotely is still possible and here are some tips you can consider:
Since it is remote business climate, you communicate and connect with others through online platforms. Hence, you first have to find the right platforms to find the right investors. Then, you can start networking using the most effective methods. For example, you can create interesting video message. Make sure that the content is not too long. Make it short, simple, shareable, to-the-point and contains your value propositions. Use your platforms to keep talking and connecting with other people so you can also get people point you in the right direction.
Do your own homework even remotely. It means you have to do your own research on prospective investors. You need to outreach your investors with solid, eye-catching, and persuasive method. However, all those will only work if you know what you are looking for in an investor. Also, make sure that you show your value because investors also want to make good investment too even under remote situation.
Be mindful when personal branding yourself. During this tough time, it is important to be noticed by others as a thought leader. Make sure to create your content authentically to show your business value. You can create high quality content through various platforms. This will help help you to standout from the rest, and easily get noticed by investors.
Build your brand solidly. It takes time to build your brand and gained credibility and respect that long lasting. You need to have good track record of your past ventures as well as of what you are currently doing. This is a good showcase to show your business as solid brand that has good record and promising future.
Be more active in your platform by sharing your story especially if you have value-add. Generate your media coverage to generate awareness as well. This way your investors will see you as great innovator who know how to use publicity positively to your advantage. With the right publications, it will be easier to get noticed by investors.
Do not be afraid to talk about your numbers. Make sure that you are ready with solid numbers so when investors approaching, you know what to deliver. Make sure you know what you are doing, how much you are selling, and provide information through relevant data.
Build a trusted network. This sounds challenging but worth it. What you need to do is to be on point and transparent. Ensure your investors that you have a solid business case. Worth their time. Make sure to explain everything under 60 minutes but ensure your explanation easy to understand.